據warc消息，全球最大啤酒製造商百威英博（ABInbev）在2018年紐約廣告週上透露，該公司已從區塊鏈技術應用於移動渠道的創新廣告活動中獲得了多項積極成果。
百威英博計劃通過Kiip來記錄和追踪廣告數據，目標是監控並最終擴大特定廣告的覆蓋範圍。
此前，有報道稱百威推出區塊鏈驗證技術，成功擋下未成年人在自動販賣機買酒。百威推出的自動販賣機採用區塊鏈技術來驗證購買者的年齡，未成年無法在上面購買啤酒。
精選圖來自ShutterStock
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